My friend Mike Schaffner writes today about his frustrations with a "customer friendly" alarm clock at a DoubleTree hotel. It seems that back in 2005 the hotel chain introduced new clocks with simple to use alarm controls. Unfortunately, it is impossible for the customer to set the time on the clock (engineering must do it, apparently), and the clock in Mike's room had not been reset to Daylight Savings Time. So he ended up using his Blackberry alarm and ignoring the hotel's clock.
In this case, the customer paid the price of an unintended consequence. The hotel offered to find a maintenance person to come up and adjust the clock, but why should Mike have to stay awake waiting for them to show up? Why didn't the hotel adjust all the clocks when Daylight Savings Time began? Better yet, why did they design a clock with no way to adjust the time?
Good questions. The answer: the chain fell afoul of unintended consequences.
Here's the question for you: what unintended consequences are your customers dealing with and what are you going to do about it?
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