What's your personal brand?
Don't have one, you say? Wrong! We all have a personal brand - it just might not be what we want it to be.
What is a personal brand? It is that word, or phrase, that comes to mind when people think of you. Perhaps your personal brand is "whiner." Perhaps, on the other hand, it's, "the gal who gets things done around here."
Whatever your brand is today, you can make it what you want it to be. And you should. The days of the 40 year career at one company are long gone. As you navigate through the many organizations you will help during your career, a strong brand will help you make career decisions and it will help you attract the kind of organizations you want to help.
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