The smallest details count when you are trying to create a "branded customer experience." Over at the Customer eXperience Crossroads blog, Susan Abbott has launched a "Bathroom Blogfest" this week. She and several other bloggers are reporting on the best and worst ladies rooms in their experience.
Why should you care?
For one thing, because your customers care. As Linda Tischler puts it on FCNow,
"If customer experience is the new retail mantra -- the frontier on which companies can distinguish themselves from their competitors -- then ladies’ rooms should be high on the list of zones targeted for attention. (so, too, should be dressing rooms, but that’s a blog for another day.) "
Another good reason to care is that blogfests like this can help or hurt your business. How would you like it if your restaurant was reported as having horrible ladies rooms? Or great facilities? The point - you need to pay attention to the blog world, because your customers might be talking about you out there.
A final reason to care: the blogfest looks like a great way to get a variety of thoughts on a topic fairly quickly. Could it be something you could use in your marketing plans?
Check out all the posts - they are good reading. Here are the other participants:
[Nov 1: Corrected link to Purple Wren]